Meet the Staff of Direct Auto Exchange, Tallahassee, FL, 850-574-8200

Tyrone Davis - CEO / Sales Manager

850-574-8200 - lamare.davis@directautoexchange.com

A Native of Gadsden County with a strong value for family, hard work and for the community. Tyrone is a dedicated husband and wonderful father to his children. He is the proud Owner of Direct Auto Exchange, whose career began nearly 19 years ago right out of high school. His success has been driven by his strong faith, keen vision and precise work ethic. Over the years, he learned every aspect of the business, not only about selling cars but making a difference in customer lives. At Direct Auto Exchange, he has a strong and committed team with the goal and passion to cater to our customers. We are here for you, the Customer!

Tyrone The Mascot - Marketing and Public Relations

850-574-8200 - info@directautoexchange.com

Tyrone The Mascot has traveled a long way, to become a part of the Direct Auto Exchange team.
Much like his real-life inspiration, Tyrone The Mascot is fun, friendly, and loves the community.

He always has a big smile on his face, with arms wide open...ready for a hug! His favorite hobbies are

taking long walks on the car lot, posing for pictures, smiling, and seeing you "Drive What You Want!"

Coincidentally, his favorite colors are red, black, and white. So come on by today and get a hug,

handshake, or even a picture with Tyrone The Mascot!

Daphne Davis - Comptroller

850-574-8200 - daphne.davis@directautoexchange.com

Daphne Davis proudly serves as the Comptroller here at Direct Auto Exchange and has been a part of the organization since 2007. She is happily married and values the family life that is also shared with their children. Much of her time is dedicated to making sure that the office runs smoothly, the remaining time is utilized in caring for others. In which, Direct Auto Exchange provides her the opportunity to do so. Her caring nature shows with the customer and employees, she aims to ensure that everyone is satisfied with their vehicle purchase and their jobs. “I’m Here for You”- Daphne

Chloe Davis - Pet Therapist

- info@directautoexchange.com

Chloe is a native of Gadsden County and takes pride in being a lovable companion. She’s behind the scene but plays a very important part in the lives of the Direct Auto Exchange Family.

In her spare time, she enjoys modeling, posing for the camera, and spending quality time with the family. On Chloe’s off days, she looks forward to lots of belly rubs going to the spa. She is a great asset to the Direct Auto Exchange Family!

W. Joe Thomas - General Sales Manager

850-574-8200 - joe.thomas@directautoexchange.com

Joe has been with Direct Auto Exchange for many years now and as our General Sales Manager he loves helping the sales team get our customers (new and repeat) to “Drive What You Want”. He has excellent relationships with the banks and credit unions that provide fantastic financing options for you. Joe has lived here since 1997 and is originally from West Palm Beach, FL, he has a degree in Finance from the University of Florida and has been on the banking side of this business for many years as well. Customer Service is #1 to Joe and with his experience, knowledge and passion for this business he continues to work hard to meet the financing needs of You, Our Valued Customers.

Justin Gibson - Sales Representative

850-574-8200 - info@directautoexchange.com

Justin Gibson has been with the company since 2010; he has passion for Customer Service and is not afraid of challenge. A Native of Tallahassee; he is a family man and loves spending time with friends as well. His love for cars and continued dedication to customers makes him a valuable part of Direct Auto Exchange. He strives to earn customers business and become a part of “YOUR” family.

Jay Moore - Sales Representative

850-574-8200 - info@directautoexchange.com

Jay was born in Columbia, SC was brought up in a Military family so it wasn’t odd that he would later grow up to serve our country with 4 years in the U.S. Air Force. He has been in Sales for most of his working life and he really enjoys helping customers get into their new vehicles. In his leisure time, he spends quality time with his 8 year old son who is his world!

Ryan Shaw - Sales Representative

850-574-8200 - info@directautoexchange.com

Ryan has been in the car business since 2005. He enjoys helping people that are in need of transportation. He also like helping customers with purchasing a car that they have worked for and wanted for some time. In his spare time, he enjoys maintaining a healthy life style by working out, running, and playing basketball. He also enjoys the water (beach and pool).

David Foley - Sales Representative

850-574-8200 - info@directautoexchange.com

David Day Foley aka “Super Dave” is a life long native of Tallahassee and has been in the automotive industry for over 25 years. David has a passion for people and enjoy putting a smile on their faces. His moto is “any business is peoples business, without people business wouldn’t exist”.

Shakira Mosely - Sales Representative

850-574-8200 - info@directautoexchange.com

Shakira was born and raised in Blountstown, FL. She is a proud mother of 3 beautiful children. She has been in the car business for over 10 years and takes pride in assisting customers with their vehicle needs! She also has over 20 years of customer service experience. Her customers always leave with a smile on their faces. Shakira is excited about her future at Direct Auto Exchange!

V'Lisa Norton - Marketing and Public Relations Coordinator

850-574-8200 - vlisa.norton@directautoexchange.com

V’Lisa Norton is a native of Havana, FL. She has a background in management, customer service, sales and event planning. She obtained her certification as a Certified Public Manager from Florida State University. V’Lisa’s greatest joy is making a difference in the lives of other by contributing her time and many talents. When she is not serving, she spends her quality time with family and friends. I’m here to make a difference in the community!

Michele Pagels - Office Manager

850-574-8200 - michele.pagels@directautoexchange.com

With 21 years of Customer Service experience and a bubbly spirit, Michele brings a positive and friendly attitude into the atmosphere. She has been with the Company for over 6 years and is one of the main team players here. Outside of work her time is filled with her children, granddaughter and family.

Felecia Lovett - Office and Sales Assistant

850-574-8200 - ottawa.lovett@directautoexchange.com

Direct Auto Exchange welcomes Ottawa Felecia Lovett to our team as Sales and Office Assistant. Better known as Felecia, she is originally from Marianna, FL. and currently resides in Tallahassee, FL. Felecia has over 20 years of customer service experience and will be graduating from Keiser University May 2025, with her Associates of Science Degree in Administrative Medical, Billing, and Coding. Felecia loves working with people and her motto is “Helping people is what I do.” Welcome to the team Felecia!

Mark Murray - Reconditioning & Customer Service

850-574-8200 - Mark.Murray@directautoexchange.com

We Welcome Mark to our team. He is an experienced Service Manager with over 10 years in customer service, dedicated to enhancing client satisfaction and operational efficiency. Having lived in Florida for 30 years, Mark brings a deep understanding of the local community and its needs, blending professionalism with a personal commitment to excellence. Passionate about problem-solving and fostering strong customer relationships, he thrives in fast-paced environments where service quality is the top priority.

LaQuana Jones - Office Assistant

850-574-8200 - info@directautoexchange.com

LaQuana Jones serves as an Office Assistant here at Direct Auto Exchange. She has over 15 years of customer service and administrative experience. LaQuana is always looking for ways to make sure everything runs as smooth as possible. In her spare time, she enjoys traveling, family time and loving on her teenage son. Welcome to the Direct Auto Exchange Family.

Nekeisha Alexander - Title Clerk

850-574-8200 - nekeisha.alexander@directautoexchange.com

Direct Auto Exchange welcomes Nekeisha Alexander to our team as Title Clerk. She has over 20 years of customer service experience. Nekeisha also brings 5 years of experience as a Title Clerk to our team. She is a native of Leon County, the proud mother of five, and a glam mother of two beautiful girls whom she loves spending quality time with. Her hobbies are traveling, karaoke, DIY and fashion. Welcome to the team Nekeisha!

Ty Davis - Automotive Buyer

850-574-8200 - info@directautoexchange.com

Ty has been a part of the Direct Auto Exchange team for over 10 years. He has advanced in his career, moving from Detailer to Reconditioning Specialist, and is now an Automotive Buyer. Ty enjoys spending time with his wife, son, family, and friends. He has had a passion for cars since he was a child, and he has a special love for his 5.0 Mustang! Ty brings lots of excitement and energy to Direct Auto Exchange, and his knowledge and enthusiasm for cars make him the perfect fit for our team!

Lester Albert - Dealership Porter

850-574-8200 - info@directautoexchange.com

Since 2009, Lester has been a part of the Direct Auto Exchange team. He takes great pride in his work and does an awesome job to keep the inventory looking pristine. His loyalty and dedication does not stop here with the company, Lester also is a loving and caring father to his son. During his leisure time, he enjoys fishing and playing a good game of horseshoe. He’s a great person to work with and it shows in his character.

Michael Denson - Detailing & Customer Service

850-574-8200 - info@directautoexchange.com

Michael Denson is a native of Quincy, FL, during his free time when he’s not detailing cars he enjoys fishing, listing to music, watching movies and spending time with his children. Michael brings over 26 years of detailing experience to Direct Auto Exchange. His goal is to take detailing to the next level by delivering every car sold, looking show room ready.

Jody Smith - Detailer

850-574-8200 - info@directautoexchange.com

Direct Auto Exchange welcomes Jody Smith to our team as a Detailer. He has over 20 years of detailing experience. Jody is a native of Hollywood, Florida. He is a proud father of 4 children and enjoys spending time with family. Jody loves his family and God! Welcome to the team Jody!

Allen R. Stephens - Advertising and Marketing Designer

850-574-8200 - allen.direct@earthlink.net

Allen was born in Pensacola, FL. and spent most of his life in Northeast Georgia and here in Tallahassee.
He has over 15 years of experience in graphic design, and has a passion for the automotive
industry. Direct Auto Exchange has merged his passion with graphic design and automotive together
forming a unique view in advertising and marketing which makes him perfect for the job. In his spare
time Allen enjoys spending time with his dog, wood crafts, painting and Cooking.

Sarah Grady Ackerman - Advertising & Marketing

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Sarah Grady Ackerman has worked in the Broadcast Journalism field for 20 years. As a former news anchor at WCTV and she uses her talents to promote Direct Auto Exchange through television commercials, radio Ads, testimonials and social media, Sarah is helping spread the word that you can "Drive What You Want!" at Direct Auto Exchange. She also works full time at her Church Restoration Place Tallahassee as the Media Director as well as hosts WCTV's daily segment, "Moms Everyday." Sarah and her husband Tank have a busy household with three beautiful children ages 10, 8 and 4. The Ackermans are very blessed and thankful to be a part of the Direct Auto Exchange family!

Elton Gumbel - Advertising & Marketing

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Elton joined our Direct Auto Exchange team in 2014, and is most recognized in Tallahassee and surrounding areas because of a long career as Sports Director/ Main Anchor at the CBS affiliate in Tallahassee, Florida. He brings his winning smile and creativity to our team as a spokesperson for TV commercials, helping in the video clips, script-writing and advertising areas. He is making his own mark in the media world following in the footsteps of other members of his family. The Florida A&M University graduate, with a degree in Broadcast Journalism, currently resides in Tallahassee with his lovely wife and their 2 children.