Tyrone Davis - CEO / Sales Manager

850-574-8200 - directautoexchange@earthlink.net

A Native of Gadsden County with a strong value for family, hard work and for the community. Tyrone is a dedicated husband and wonderful father to his children. He is the proud Owner of Direct Auto Exchange, whose career began nearly 19 years ago right out of high school. His success has been driven by his strong faith, keen vision and precise work ethic. Over the years, he learned every aspect of the business, not only about selling cars but making a difference in customer lives. At Direct Auto Exchange, he has a strong and committed team with the goal and passion to cater to our customers. We are here for you, the Customer!

Daphne Davis - Office Manager

(850)574-8200 - directautoexchange@earthlink.net

Daphne Davis proudly serves as the Office Manager here at Direct Auto Exchange and has been a part of the organization since 2007. She is happily married and values the family life that is also shared with their children. Much of her time is dedicated to making sure that the office runs smoothly, the remaining time is utilized in caring for others. In which, Direct Auto Exchange provides her the opportunity to do so. Her caring nature shows with the customer and employees, she aims to ensure that everyone is satisfied with their vehicle purchase and their jobs. “I’m Here for You”- Daphne

Sarah Grady Ackerman - Advertising & Marketing


Sarah Grady Ackerman has worked in the Broadcast Journalism filed for 20 years. As a former news anchor at WCTV and she uses her talents to promote Direct Auto Exchange through television commercials, radio Ads, testimonials and social media, Sarah is helping spread the word that you can "Drive What You Want!" at Direct Auto Exchange. She also works full time at her Church Restoration Place Tallahassee as the Media Director as well as hosts WCTV's daily segment, "Moms Everyday." Sarah and her husband Tank have a busy household with three beautiful children ages 10, 8 and 4. The Ackermans are very blessed and thankful to be a part of the Direct Auto Exchange family!

Elton Gumbel - Advertising & Marketing


Elton joined our Direct Auto Exchange team in 2014, and is most recognized in Tallahassee and surrounding areas because of a long career as Sports Director/ Main Anchor at the CBS affiliate in Tallahassee, Florida. He brings his winning smile and creativity to our team as a spokesperson for TV commercials, helping in the video clips, script-writing and advertising areas. He is making his own mark in the media world following in the footsteps of other members of his family. The Florida A&M University graduate, with a degree in Broadcast Journalism, currently resides in Tallahassee with his lovely wife and their 2 children.

W. Joe Thomas - General Sales Manager

850-574-8200 - joe.direct@earthlink.net

Joe is a new member of the Direct Auto Exchange family, who is a Native of West Palm Beach and has resided in Tallahassee since 1997. He brings 20 plus years of experience in the auto industry, which allowed him to put himself through college. He is a graduate of the University of Florida, with a degree in Finance.  Joe has always enjoyed working in Customer Service and feels it is his highest priority to make sure that customers, “Drive What They Want” to better their life, family and career. With Joe on the team, we expect to make even more dreams come true for our current and future customers!

Samantha Backey - Sales Manager

850-574-8200 - samantha.direct@earthlink.net

Samantha, a.k.a "Sam", is a new member of the Direct Auto Exchange family. A Georgia native, from the town of Bainbridge, she attended Georgia State University where she received her degree in Finance. She brings several years of experience in the auto industry from the Tallahassee area. Sam is very passionate about her job and enjoys working behind the scenes to make peoples dreams come true. As a member of the DAE family, Samantha's passion, loyalty and drive will be a valuable asset to the continued success DAE has established serving the people and the community!

Justin Gibson - Sales Representative

(850)574-8200 - directautoexchange@earthlink.net

Justin Gibson has been with the company since 2010; he has passion for Customer Service and is not afraid of challenge. A Native of Tallahassee; he is a family man and loves spending time with friends as well. His love for cars and continued dedication to customers makes him a valuable part of Direct Auto Exchange. He strives to earn customers business and become a part of “YOUR” family.

Ashley Bodiford - Sales Representative / Representante de ventas

850-574-8200 - directautoexchange@earthlink.net

Ashley is a local, born and raised here in Tallahassee and a graduate of Godby High School. Her love of helping people in the community and her ability to speak Spanish is what makes her a great asset to the wonderful staff at DAE. Ashley is very knowledgeable about cars and loves to talk about them. Call her today to experience how car buying should be!

Ashley es un local, nacido y criado aquí en Tallahassee y graduado de Godby High School. Su amor por ayudar a la gente en la comunidad y su capacidad para hablar español es lo que la convierte en un gran activo para el maravilloso personal de DAE. Ashley está muy bien informada sobre los autos y le encanta hablar de ellos. ¡Llámala hoy para conocer cómo debería ser la compra de un automóvil!

Harvey Brown - Sales Representative

850-574-8200 - directautoexchange@earthlink.net

Harvey Brown, a career automotive salesman, comes from a decorated background working for several of the biggest franchise names in the automotive industry.  With a people’s first mentality, Harvey has enjoyed servicing his local community with honesty and integrity for a little over a decade.  Harvey keeps family values at the forefront of his life, and we are excited to have him as a part of our team where you can “DRIVE WHAT YOU WANT!”

Jay Moore - Sales Representative

850-574-8200 - directautoexchange@earthlink.net

Jay was born in Columbia, SC was brought up in a Military family so it wasn’t odd that he would later grow up to serve our country with 4 years in the U.S. Air Force. He has been in Sales for most of his working life and he really enjoys helping customers get into their new vehicles. In his leisure time, he spends quality time with his 8 year old son who is his world!

Calvin McGriff - Sales Representative

850-574-8200 - directautoexchange@earthlink.net

Calvin McGriff is a Quincy, FL native; whose love for cars has kept him in the Auto Industry for over 23 years. He is a loving husband, father, grandfather and brother who enjoys spending his spare time with family and has a great love for sports; especially college football! Because of his knowledge and years of Auto experience Calvin is a great asset to the Direct Auto Exchange family and we welcome him with open arms.

David Foley - Sales Representative

850-574-8200 - directautoexchange@earthlink.net

David has been in the car business for 19 years, he enjoys helping people and seeing them smile. Living in Tallahassee most of his life and raised by his grandparents, he now cares for his grandparents giving them the same love a support that has been shown to him throughout his life. In his spare time, he loves going to the beach and spending quality time with his devoted wife, family and friends. David’s outgoing personality brings much charisma to the Company.

V'Lisa Norton - Marketing and Public Relations Coordinator

850-574-8200 - vlisa.direct@earthlink.net

V’Lisa Norton is a native of Havana, FL.  She has a background in management, customer service, sales and event planning.  She obtained her certification as a Certified Public Manager from Florida State University.  V’Lisa’s greatest joy is making a difference in the lives of other by contributing her time and many talents.  When she is not serving, she spends her quality time with family and friends.  I’m here to make a difference in the community!

Allen R. Stephens - Advertising and Marketing Designer

850-574-8200 - allen.direct@earthlink.net

Allen was born in Pensacola, FL. and spent most of his life in Tallahassee. He has over 15 years of experience in graphic design, and has a passion for the automotive industry.  Direct Auto Exchange has merged his passion with graphic design and automotive together forming a unique view in advertising and marketing which makes him perfect for the job. In his spare time Allen enjoys spending time with his dog, wood crafts, painting and Cooking.


Sherri Jones - Office Assistant

850-574-8200 - directautoexchange@earthlink.net

A Native of Tallahassee, the youngest of three children. She recently relocated back to Tallahassee after living in Jacksonville, FL for about 13 1/2 years, working in the Mortgage Industry. She has over 18 years of Office Administration experience. Her knowledge and willingness to get the job done is what has made her a great asset to the Company, Sherri loves to help others in any way that she can.

Michele Pagels - Office Assistant

850-574-8200 - directautoexchange@earthlink.net

With 21 years of Customer Service experience and a bubbly spirit, Michele brings a positive and friendly attitude into the atmosphere. She has been with the Company for over 6 years and is one of the main team players here. Outside of work her time is filled with her children and family.

Sebrina Timmons - Receptionist

850-574-8200 - directautoexchange@earthlink.net

Sebrina Timmons became our Receptionist in 2017.  She’s a native of Crawfordville, FL.  She brings to our team a friendly and welcoming personality. Her background is in Customer Service and Management Services which makes her a great fit as our Receptionist. When Sebrina is away from the office she enjoys spending time with her 4 adorable children. Her hobbies include Decorating, Shopping, supporting her favorite team UFC, and enjoy a nice Italian meal.

Lester Albert - Detailing & Customer Service

(850)574-8200 - directautoexchange@earthlink.net

Since 2009, Lester has been a part of the Direct Auto Exchange team. He takes great pride in his work and does an awesome job to keep the inventory looking pristine. His loyalty and dedication does not stop here with the company, Lester also is a loving and caring father to his son. During his leisure time, he enjoys fishing and playing a good game of horseshoe. He’s a great person to work with and it shows in his character.

Michael Denson - Detailing & Customer Service

850-574-8200 - directautoexchange@earthlink.net

Michael Denson is a native of Quincy, FL, during his free time when he’s not detailing cars he enjoys fishing, listing to music, watching movies and spending time with his children. Michael brings over 26 years of detailing experience to Direct Auto Exchange. His goal is to take detailing to the next level by delivering every car sold, looking show room ready.

Ty Davis - Reconditioning & Customer Service

850-574-8200 - directautoexchange@earthlink.net

A student at TCC, studying to become an Engineering Tech. Ty is one of DAE’s Customer Service Reps and Auto Detailer, whose love for cars, especially his 5.0 Mustang, makes him a perfect fit here at Direct Auto Exchange.

Nancy Cargell - Title Clerk

(850)574-8200 - directautoexchange@earthlink.net

Nancy originally started out as a dealership driver in 2002, shortly after she transitioned into becoming a Title Clerk. Now with 13 years of experience, she is excellent at communicating with customers and employees to assure that the Title work gets done properly. Outside of work, Nancy loves to shoot pool and garden.

Darian Colbert - Graphic Designer

850-566-6235 - darianjc@gmail.com

Darian has been a great asset to Direct Auto Exchange and the branding of the dealership as a whole to the community and outside world. All visual communication with the Direct Auto Exchange name is done by him - Billboards, web advertisements, print materials, logo, etc. are all created by him. His website and online portfolio may be viewed at http://darcocreative.com